About

Brand Identity
A brand is the sum of all the information about a product, a service, or a company that is communicated by a name or related identifiers, such as logos or other visual cues. The brand is not the name itself; a corporate name that does not communicate anything of substance is not a brand. The attributes of a brand exist in the eye of the beholder and reflect an accumulation of both the communications that the person has received concerning the product, service, or company and the experiences that he or she has had with it.

The identity is more than just a logo, it is the visual interpretation of how you are perceived to the outside world. So the identity will include the colours and the typefaces, and how the logo is displayed in all of its applications. The designer will normally create versions of the logo to encompass all usage requirements in spot colour, full colour and single colour applications. Also  the designer creates a '<em>corporate identity guidelines</em>' document that sets the rules to ensure that the new identity is applied consistently.

A consistently applied corporate identity will reinforce the values and differentiators that you offer the market place, and will make a strong statement about all that you stand for. Your corporate identity will form the very backbone of your marketing activities.

Why
For every concept, idea, word, there is a visual form to reflect it.
Society lives in an image shaped world. We, the people, get friendly with some of them for they make us feel that we belong, we identify ourselves in others because they speak about us beyond words.
Either they just fulfill our needs, color our world, or both at the same time, we are the ones that brings them to life.

Taking control is the first step in creating a strong corporate identity. By taking control you are able to create consistency in how customers perceive your people, your products and your business. Consistency builds trust between the customer and the company. It promotes long lasting and loyal relationships.

Be brave, be different, be daring. You're going to need to punch above your weight to survive, so get your branding to do the work for you. If you are different, and your branding is different, you'll stand out. Brands press the right buttons in our brains, ‘Pull’ us in as opposed to sales ‘Push’, grow loyalty and advocacy, involve and engage their audiences, target opinion leaders and product innovators.

Your brand is what people say about you when you’re not in the room.