Taking control is the first step in creating a strong corporate identity. By taking control you are able to create consistency in how customers perceive your people, your products and your business. Consistency builds trust between the customer and the company. It promotes long lasting and loyal relationships.

The identity is more than just a logo, it is the visual interpretation of how you are perceived to the outside world. So the identity will include the colours and the typefaces, and how the logo is displayed in all of its applications. The designer will normally create versions of the logo to encompass all usage requirements in spot colour, full colour and single colour applications. Also the designer creates a 'corporate identity guidelines' document that sets the rules to ensure that the new identity is applied consistently.

A consistently applied corporate identity will reinforce the values and differentiators that you offer the market place, and will make a strong statement about all that you stand for. Your corporate identity will form the very backbone of your marketing activities.